Welcome to Buttercup & Joy!
We are a women-owned stigma-free business and our mission is to inspire people during life’s challenges and remind them to prioritize their mental well-being.
We make every bracelet by hand and personally compose every accompanying message. It is our hope that these bracelet and message pairings will remind you to be strong, brave and amazing.
Buttercup & Joy was founded as a way to connect with people who were experiencing mental health challenges - to let them know that there is hope and that they are not alone.
But it turned out that we are connecting with their family members and friends, too. We hear from parents, siblings, spouses and friends who have a loved one who is struggling and many of them are having a hard time, too. Trying to keep positive for someone who can’t is exhausting and those friends, care-givers and family members need support, as well.
Each of our bracelets is designed as an emblem of hope and support and is accompanied by a thoughtful message relating to mental wellness. It’s a way to remind a friend, family member (or yourself!) that they (or you) are not alone.
Over 50 million Americans struggle with their mental health. Just look at these statistics from NAMI:
1 in 5 U.S. adults experience mental illness each year
1 in 6 U.S. youth aged 6-17 experience a mental health disorder each year
1 in 3 U.S. young adults (18-25) experienced a mental illness in 2020
Buttercup & Joy is proud to be in partnership with NAMI, the National Alliance on Mental Illness, and to help spread their mission of improving the lives of individuals and families affected by mental illness. A portion of our profits is donated to NAMI NJ.